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Articles Featuring MarketSmall
Apr
27
Scott Eggert Featured on KTXL Fox40
As one of the Directors for the Sacramento Chapter of the Social Media Club, we often are at the center of where brilliant conversation occurs regarding the professional use of social media. The case was no different last week when while coordinating an event on Social Media and Social Uprising we did a short interview with Adam Krolfifer from KTXL Fox40. I can assure you that the comments where brilliant, though when cut up added to the tossed salad of media coverage, we could have come off a bit more polished.
The interview also features Laura Good, the Executive Director of the Social Media Club, as well as some others in attendance to the event hosted at the California Museum.
Nov
19
Featured Source for the Sacramento Business Journal
This weekend the Business Journal has a couple of great articles discussing social business design. For the most part, this term has been reserved for enterprise businesses who lack the agility of smaller organizations, but desire the sort of collaborative tools that can aggregate the creative energies of hundreds, and in many cases thousands, of voices into a space where traditional hierarchical systems have often neglected. At an enterprise level these platforms are blending a proprietary conversations and process while pulling from public social streams measuring sentiment, and providing management with valuable reporting tools.
These are great discussions, and they often bleed into issues we discuss with clients regarding utilizing social media beyond “push” marketing.
These are great discussions, and they often bleed into issues we discuss with clients regarding utilizing social media beyond “push” marketing.
It was a pleasure to serve as a source for the article regarding local start-up C7 Group. Having worked with Jeff Marmins with the Social Media Club, I have become well aware of their innovation in the space, as well as their partnership with Jive, a leading innovator in social business.
If you have an interest introducing social platforms to an enterprise environment I highly recommend checking out the two pieces in the Business Journal, and a call into Jeff Marmins of C7 Group.
If you have an interest introducing social platforms to an enterprise environment I highly recommend checking out the two pieces in the Business Journal, and a call into Jeff Marmins of C7 Group.